Beauty That Means Business

At Motives, we’re passionate about inspiring and empowering individuals to achieve the life they deserve. Our commitment extends beyond great skincare and cosmetics; we provide a business opportunity that allows you to work from anywhere, enjoy time and financial freedom, and build the future of your dreams by helping others become the best version of themselves.

The only real investment is you. We provide everything you need to succeed, from world-class products and cutting-edge technology to training and support. Simply by buying, using, and sharing products you love, you can build a business that works for you. Together, we’re helping people unlock their fullest potential while enjoying the freedom to focus on what truly matters.

How It All Started

Motives® Cosmetics was launched in 2008 by Loren Ridinger under Market America, a global leader in entrepreneurship and innovation. Loren’s vision was to create more than just a beauty brand — she wanted to empower individuals with exceptional products and limitless opportunities for success. Motives delivers beauty with purpose, inspiring confidence and ambition.

Today, Loren’s daughter, Amber Ridinger McLaughlin, leads the brand into a new era with a fresh, modern perspective. Staying true to its roots, Motives embraces ethical sourcing, cruelty-free practices and innovative, inclusive formulas designed for everyone.

A Little Bit About Us

Our platform offers a diverse array of skincare and premium cosmetic products featuring our award-winning brands, Motives, Lumière de Vie®, Skintelligence® and Pentaxyl®. With our business motto — “Built on Product. Powered by People.” — we take pride in offering top-tier beauty, health & nutrition and personal care solutions while empowering people to transform their lives for the better.

Since its inception, Motives has paved the way for thousands of women and men to become successful entrepreneurs, gaining both financial and time freedom. And we’re just getting started. With nearly 2 million Instagram followers, a top 100 Beauty YouTube channel and a global presence — Motives is redefining beauty, and the possibilities are immeasurable.

But we’re part of something even bigger. Motives is one of many exclusive brands offered by Market America Worldwide, a global product brokerage and internet marketing company with a proven business system of over 32 years. Explore all of our incredible products and the different ways you can be a part of our fun, supportive community of entrepreneurs. We give you everything you need to succeed, so you’re in business for yourself, but not by yourself.

What Makes Us Different?

Beauty That Rewards You

Transform your beauty routine with Motives — where luxury and smart shopping go hand in hand. Enjoy high-performance cosmetics that enhance your look and earn Cashback rewards with every purchase, combining elegance with financial benefits.

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AWARD-WINNING PRODUCTS

Discover the innovation behind our products, designed to meet your needs with science-driven formulations, cutting-edge technology and insights from the latest trends. Our commitment to quality ensures you enjoy premium products at prices that work for you, delivered just when you need them.

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opportunity

At Motives Cosmetics, we offer more than just high-quality skincare and cosmetics — we provide the opportunity to turn your passion into a thriving beauty business. Everyone deserves to feel confident and empowered, not just in their skin but in their ambitions. That’s why we offer multiple unique partnership options for aspiring entrepreneurs to invest in themselves, kick-start their journey or elevate their path in the beauty industry. With Motives, you can create your own beauty empire while embracing your true self. 

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